The impact of hypoglycemia

Role: UI design, animation design, UX.

Problem: Merck requested a site that would help educate people on the effects of Hypoglycemia. The images and color palette were taken from a set of ads placed in publications to drive users to this web platform. They were used as a starting idea.

Solution: The site has information on Hypoglycemia that is presented as a running animation. At designated points within the animation, the user is asked to respond to a question before proceeding. At any time, navigation can be used to jump to a different point in the timeline and your progress is tracked in the bottom right corner. The interactions of the visual questions were designed to inform about the issues of hypoglycemia.