BMW USA web site

Role: UI design, animation design, banner ad execution and creative development.

Problem: BMW needed to update their website and deliver a banner ad campaign to highlight new car models and new car features.

Solution: Starting with the website, the home page was given a fresh look and an opening animation was incorporated. In tandem to the new web site launch, a series of banner ads were developed as a way to highlight the years new BMW models by driving users to the site. Below are also a series of banner ads developed for the campaign.

View a simulation of the web site..